Digital Services
Why Digital?
Why should you add digital campaigns to your airtime lines with B103 and 99.5 JACK FM?
- 1. Save time: We will handle your airtime and digital needs from one platform, process and team.
- 2. We know our community: We will collaborate with you to define an integrated advertising campaign that meets your goals and will resonate with members of our community.
- 3. Save costs: Reduce overall fees and improve ROI by consolidating airtime and digital campaigns through one vendor.
- 4. Target the entire buyer’s journey: Using both digital and airtime you can reach buyer’s throughout their entire shopping experience from awareness to purchase.
Common Digital Advertising Tactics:
Targeted Display
Static or animated banner ads in various sizes shown to people on computers and mobile devices.
A restaurant wants to promote new cooking classes they are offering.
First, create an ad that highlights the new cooking classes and includes a call to action (CTA) for people to register for the class. Then, use demographic and interest targeting to reach local females, 25-34, who enjoy cooking.
Video
Video commercials played before, during or after content shown to people on computers and mobile devices.
A local carpet cleaning professional wants to attract new business.
First, produce a video ad that shows before and after examples of the cleaning services. Then, use the video in a digital campaign that targets people in the local city who have pets or are interested in home improvement and have a household income above $50,000.
Geofencing & Video Geofencing
Display or video ads shown to people within a defined virtual fence and on devices with location services enabled.
A gym owner has just opened a new location.
First, create a video ad that gives a mini tour of the facility and offers a special promotion within the ad. Then, use the video in a geofencing campaign to reach people who visit competitor gyms.
Connected TV (CTV)/Over-The-Top (OTT)
Video commercials played before, during or after long form content on televisions or internet-streaming devices.
A family-friendly amusement park wants to bring in new patrons.
First, create a video ad to promote the park and all the fun amenities. Then, run a CTV/OTT digital campaign that targets homes within your region who have children.
Need help with creative?
We have you covered; we offer full display creative development services.
Ready to get noticed?
Call 605-229-3632 today!
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